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John-Mark Bolton: Building ClearDefense into a Multi-State Powerhouse Through Grit, Culture & Relentless Sales
Dealmaker$
PUBLISH DATE

March 26, 2025

DURATION

52:26

HOST(S)

Shane Hall

GUEST(S)

John-Mark Bolton

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MOVIE GENRE
Key Figures
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EPISODE SUMMARY

In this episode of Dealmaker$, Shane sits down with John-Mark Bolton, co-founder of ClearDefense Pest Control — one of the fastest-growing home-services companies in America, now operating in 30+ markets with a reputation for elite culture, training, and customer service.


John-Mark’s story begins with a crushing injury that ended his soccer career at the University of Louisville. Instead of spiraling, he rebuilt his identity around one thing: the mindset of a competitor who refuses to lose.


He credits Ocean City, Maryland — selling tourist photos on the MR Ducks dock — as the moment he discovered sales. At 19, he broke every record the owner had. Commission lit him up. Unlimited potential. No ceiling.


Much of that fire came from his mother — a Mary Kay warrior who built a full life from scratch after divorce. He grew up hearing her on the phone chasing commission checks that put food on the table. He was taught:

  • Mindset matters

  • Work ethic is non-negotiable

  • No one determines your value but you

He later experienced wealth and generosity firsthand at a private school in Nashville — contradicting everything he’d been told about wealthy people. Seeing “real wealth used for good” became a lifelong motivator.


After college, a family friend introduced him to pest control. He immediately saw a path. Four months after joining, people across industries tried to recruit him — but he wanted his own company. He teamed up with partners Chris and Jason, forming what he calls their “dream team.”



🚀 The ClearDefense Launch:

  • Raleigh chosen strategically

  • Door-to-door blitz

  • 0 → $1M revenue in 4 months (documented in the transcript)

  • John-Mark leading from the front every day

  • Building a sales culture of positive affirmations and relentless activity

His philosophy is simple and lethal:  “I love talking to people. People love talking to me. Next door.”


He scaled the company through:

  • Leadership from example

  • Hiring athletes & competitors

  • Investing in life (not just job) training

  • Financial literacy programs (Dave Ramsey)

  • Culture over talent

  • Partnership synergy (“We are better together than alone.”)

ClearDefense today is a juggernaut.
Horizontal expansion into new markets.
Vertical expansion through acquisitions.
Plans to become a national brand.


He shares wild stories:

  • The unbelievable work ethic required for the first 4 years

  • Leading a team 6 days a week

  • Selling until families in neighborhoods invited him to dinner

  • The first customer ever signed — framed in his home

  • Burning desire to “do the things competitors aren’t willing to do”

And he delivers pure entrepreneurial fire:

  • “Your mindset is everything.”

  • “Failure is a good thing.”

  • “Someone’s going to win — why not you?”

  • “Success will chase you if your actions line up with your goals.”

This episode is an adrenaline shot of leadership, culture, sales, partnership, and pure belief.


This is Dealmaker$ — where real deals meet real strategy.

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